Top 10 Reasons to Use Virtualities for Your Next Presentation
We all know that the staying power of new technology rests in its ability to solve problems. Looking great is just a perk. With the professional landscape of tomorrow in mind, here are our top reasons to incorporate one or more of VR, AR, and MR into your business toolkit.
The virtual tech siblings that are VR, AR, and MR all have overarching common benefits when used as presentation tools.
1. The Medium is The Message
Regardless of what type of virtuality you choose, the decision to present your product or service with cutting edge visual communication makes its own statement. The message is that your business is at the forefront of your industry, led by forward thinkers.
2. Early Adopters are Trendsetters
Businesses incorporating virtualities into presentation and marketing material are in an enviable position of setting industry standards. Take real estate developers for example. Who was the first to use a show home or show suite? Today, you won’t find many noteworthy residential developments without a sample to tour and interact with. Don’t you want to be one of the first of your competitors to have an edge like that?
3. Bring the Impossible to Life
From nanotechnology to industrial mega machines, certain fields of work could never be presented in a board room with a lifelike presence. Virtualities allow you to breathe life into structures or equipment that could only be shown before with flat imagery.
4. Send the Experience Home
Handing over a basic brochure at the end of a meeting will soon be a tactic of the past. Cost-effective VR such as the Google Cardboard and even more affordable AR like smart print collateral require a quick app download to keep the magic going once your time with a prospect is over.
Using VR for a presentation has several distinct advantages, all of which relate to impact and the feeling of being transported.
5. Experience Emotions through Virtual Immersion
VR has a unique capacity to leave viewers with an emotional reaction. Being immersed in an experience creates memory, and consequently, associated feelings.
6. Your Audience is Yours Entirely
If you’ve ever delivered a presentation and found yourself competing with smartphones, laptops, notebooks, and good old fashioned fatigue, you’ll love the here-and-now nature of VR.
Presentations rooted in AR tech are a great choice when you want to guide your audience, verbally holding their hands and directing what they view and how.
7. Literally Show Don’t Tell
Gone are the days when you have to hope your words paint a picture regarding options and versatility. AR allows you to demonstrate the angles, finishes, fabrics, and more.
8. Turn Prospects into Cheerleaders
Imagine a prospective buyer showing off your amazing augmented rack card to his or her coworkers. You’ve quickly and easily turned one prospect into an active promoter.
Still the trickiest to execute, but when you get it right, MR leaves an impression unequalled by any other visual technology.
9. Visualize the Big Picture with Mixed Reality
Large scale projects – from a jumbo jet to an urban high-rise – can materialize on a tabletop through MR. When you have a massive proposal with high stakes, MR can communicate everything you need in a breathtaking package.
10. Maximize the ‘Real’ Effect
The experience of seeing something that isn’t real (but appears to be) woven into our world through MR is absolutely singular. MR can be particularly useful when a prototype is too expensive, delicate, or dangerous to be shared widely or presented in a boardroom setting.
Photo Credit: Sergey Nivens / Adobe Stock